British singer/songwriter and Grammy Award winner Foxes has been announced as the face of H&M's upcoming campaign, released in July.
Shot in Los Angeles, the campaign showcases the brand's new range of essentials, including bomber jackets, varsity sweatshirts, slogan t-shirts, mini skirts and bootcut jeans. Foxes commented 'It was so much fun shooting the H&M campaign. The clothing has tons of character, which means you can really play with the looks and the best thing is it all still feels like me'.